Repeat Revenue Calculator — Perennial CRM Consulting

How much are your first-time buyers worth?

Simply share three numbers and see what it's worth to bring a few of them back.

Customers in the last 12 months

% who only bought once

Average order value

Not sure how many only bought once? Most small online brands are between 60% and 80%.

Your second purchase gap

£0

Share of first time buyers you want bring back 10%

1%Conservative target30%

Get the full breakdown

Your figures at 5%, 10% and 20%, plus the 3 emails that win the second order.

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Built by Jen at Perennial, with over 15 years in CRM and lifecycle marketing. I help small to medium sized growing businesses make the most of their existing customers through email marketing.

How much are your first-time buyers worth?

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PERENNIAL CRM CONSULTING